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Yesterday’s historic action on climate change is a much-needed step on the path to collective climate action and it provides an opportunity for brands to lead and inspire through meaningful actions — whether it’s reducing their own emissions, enacting sustainable business practices, or pursuing the UN’s Sustainable Development Goals.

What we have learned in our sustainability brand work is that it takes bold steps to bring about swift and meaningful change. And, of course, the private sector has enormous capacity to lead.

Even though the Inflation Reduction Act can’t solve our climate emergency, it can serve as a massive springboard for more urgent collaboration on climate-related initiatives within and between sectors and industries. We encourage brands to be bolder in their sustainability commitments and transformations; to not just address symptoms but change systems; to be transparent and have humility on the journey; and, to share their learnings widely.

It’s become clear that consumers and investors want to see more real action. The brands of tomorrow will take action today and, if they don’t, they risk their own reputations and the future of their employees and customers

Let’s take today to celebrate a major policy win that reduces the United States’ carbon footprint by 40% below 2005 levels by 2030. Tomorrow, let’s commit to doing more.