What should brands do when faced with a recessionary environment: abandon their ESG initiatives, or double-down?
Matter Unlimited’s founder and CEO Rob Holzer makes the case in Sustainable Brands for always taking a long-term and holistic approach to ESG, regardless of current or future economic uncertainties.
“It’s important to remember that a solid ESG strategy is a long-term play. ESG is not a quick fix or seasonal. It should be strategic, always lean towards business innovation and rely on broad buy-in from all stakeholders throughout the journey. This is why ESG messaging must be constant, authentic and consistent — as well as unique and accessible — in order to rise above the noise and potential criticism.”