Imaginable Futures, a new global philanthropic firm focusing on unlocking human potential through learning, launched on the United Nations International Day of Education in 2020.
Spinning out of Omidyar Network and now a venture of The Omidyar Group, we partnered with them as their partners to handle brand positioning and naming through to visual identity design, website and content creation.
Imaginable Futures begins with $200 million of capital invested, and an additional $150 million for operations and investment over the next four years.
We needed to capture the bold, creative spirit of the Omidyar Network’s Education group by creating an emotional and distinctive name and identity that represented the firm’s imaginative approach to life-long learning.
The new logo made use of the brand’s new acronym “IF” which has then been extended into messaging in an animation launch film that asks ‘What If learning could lift up every family and be felt for generations to come?’
“Once we landed the name, the power of ‘IF’ was something we were excited to feed into our design team to visually explore. Conceptually, recognizing that asking “what if” is one of the building blocks of learning, we saw the opportunity in having the deeper symbolic meaning of “IF” manifest in the actual logo design” Alexandra Gordon, Managing Partner. The identity system then informed everything from tools for students, to an immersive website experience.”
Imaginable Futures will utilize the hybrid funding structure pioneered by Omidyar Network that is part philanthropic foundation and part impact investor. This structure allows Imaginable Futures the financial flexibility to support for-profit entrepreneurs harnessing the power of markets, as well as social and public-sector changemakers innovating to produce scalable change.
“We couldn’t be prouder to launch this new brand Imaginable Futures to the world, thanks to the creative team at Matter Unlimited,” said Rebecca Hankin, Global Head, Strategic Communications at Imaginable Futures. “Through our new brand and communication channels, we are excited to now have a more focused voice on education issues, as well as deepen and specialize our work to impact learners, their families and their communities.”