For over two decades, Gildan has invested heavily in “making apparel better” through industry-leading responsible manufacturing processes and commitments. However, their sustainable leadership had largely gone under the radar as retail and apparel competitors dominated the conversation around impact and ethics. Gildan was putting in the hard work behind the scenes, but needed an ownable, differentiated, and flexible ESG narrative platform to connect with their external stakeholders across not only Gildan Activewear, but also its portfolio of brands.
The Challenge
Gildan, an industry-leading global apparel manufacturer, wanted to showcase their sustainable leadership, which had largely gone under the radar as its competitors dominated the conversation around impact and ethics.
What Matters
Climate Action
Services
ESG Communications Strategy
Campaign Strategy
Brand Identity
Narrative Messaging
Video Production
Creative Design
Website Design
The Solution
Matter Unlimited created an ownable, differentiated, and flexible ESG communications strategy to connect with their external stakeholders across not only Gildan Activewear, but also its portfolio of brands. We created their new ESG platform Gildan Respects™, bringing forward the core values driving the everyday action across their commitments, and launched their Made With Respect platform, which allowed Gildan to share stories of their depth and breadth of ESG activity with the right balance of humility and ambition.
“ESG has always been integrated into our business strategy and reflected in our market offering. This next generation strategy will push us to deliver even stronger ESG performance and continue to reinforce Gildan as a leading ethical, sustainable, and efficient apparel company.”
Glenn ChamandyPresident and CEO
Our Impact
Following our work together, Gildan was included on the Global 100 Most Sustainable Corporations List by Corporate Knights’ for the second consecutive year, moving up its ranking from 79th to 60th, and was the only apparel manufacturing company included on the list globally.
Platform
Made With Respect™
Click To Play
The landing page told the story of their historical commitments and future ambition highlighting their core pillars of action and allowing audiences to explore their impact. It featured an anthem film that introduced the new Made with Respect platform. Digital assets covered the breadth and depth of commitments from renewable energy to worker welfare.
Campaign
Gildan Respects™
A logo lock up was designed that had the flexibility to showcase the vast array of commitments and programs with the ESG platform and could still drive consistency across the brand’s digital and physical footprint.
Documentary Series
To demonstrate Gildan’s respect for their workers in action, we followed Gildan employees like Dr. Nancy García, an on-site physician at their manufacturing headquarters in Honduras. Providing on-site medical care at their manufacturing facilities is one of many ways Gildan Respects their people, connecting and investing in the collective wellness of local communities where they operate.
