For over two decades, Gildan has invested heavily in “making apparel better” through industry-leading responsible manufacturing processes and commitments. However, their sustainable leadership had largely gone under the radar as retail and apparel competitors dominated the conversation around impact and ethics. Gildan was putting in the hard work behind the scenes, but needed an ownable, differentiated, and flexible ESG narrative platform to connect with their external stakeholders across not only Gildan Activewear, but also its portfolio of brands.
Gildan, an industry-leading global apparel manufacturer, wanted to showcase their sustainable leadership, which had largely gone under the radar as its competitors dominated the conversation around impact and ethics.
ESG Communications Strategy
Matter Unlimited created an ownable, differentiated, and flexible ESG communications strategy to connect with their external stakeholders across not only Gildan Activewear, but also its portfolio of brands. We created their new ESG platform Gildan Respects™, bringing forward the core values driving the everyday action across their commitments, and launched their Made With Respect platform, which allowed Gildan to share stories of their depth and breadth of ESG activity with the right balance of humility and ambition.
To demonstrate Gildan’s respect for their workers in action, we followed Gildan employees like Dr. Nancy García, an on-site physician at their manufacturing headquarters in Honduras. Providing on-site medical care at their manufacturing facilities is one of many ways Gildan Respects their people, connecting and investing in the collective wellness of local communities where they operate.