Omidyar Network was looking for a partner to help bring to life a new venture springing from its Education group. This formidable fund, which began with $200 million of capital invested and an additional $150 million for operations and investment over the next four years, needed a brand to reflect its bold, creative spirit. Beginning with brand positioning and naming, and partnered with website design and storytelling, we successfully launched Imaginable Futures on the United Nations Day of Education in 2020. We continue to amplify their mission and thought leadership, most recently in a new podcast series called “Learning To Overcome”.
Challenge
Position, name and launch The Omidyar Group’s new education venture.
Impact Strategy
Brand and Positioning Strategy
Website UX
Impact Storytelling
Brand Name
Brand Identity
Website Design and Build
Video content
Digital content
Podcast
Play Video
Play Video
Imaginable Futures
Imagine That
The new logo made use of the brand name’s new acronym “IF” which has then been extended into messaging in an animation launch film that asks ‘What If learning could lift up every family and be felt for generations to come?’
Imaginable Futures, a global philanthropic firm focusing on unlocking human potential through learning, launched on the United Nations International Day of Education in 2020.
Spun out of the Omidyar Network, and now a venture of The Omidyar Group, we partnered with this visionary team to deliver brand positioning and naming through to visual identity design, website and content creation.
The bold new venture required an emotional and distinctive name and identity that represented the firm’s imaginative approach to life-long learning. After our brand strategy was complete, we unleashed our creative team and Imaginable Futures was born.
The new logo made use of the brand name’s new acronym “IF” which has then been extended into messaging in an animation launch film that asks ‘What If learning could lift up every family and be felt for generations to come?’
Conceptually, recognizing that asking “what if” is one of the building blocks of learning, we saw the opportunity in having the deeper symbolic meaning of “IF” manifest in the actual logo design”. The identity system then informed everything from tools for students, to an immersive website experience.
We couldn’t be prouder to launch this new brand Imaginable Futures to the world, thanks to the creative team at Matter Unlimited. Through our new brand and communication channels, we are excited to now have a more focused voice on education issues, as well as deepen and specialize our work to impact learners, their families and their communities.
Most recently we brought together Imaginable Futures and UNICEF to produce a new podcast series “Learning To Overcome’ hosted by NPR veteran journalist Gwen Thompkins. Across the initial three episodes topics ranged from equity in remote learning environments to social and emotional learning during the pandemic. Our guests have included Sal Khan of Khan Academy, Wendy Kopp of Teach for All and UNICEF’s Chief of Education Robert Jenkins. Our listeners span 33 countries and counting.
collaboration
Changing the World?
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