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Nearly three-quarters of CEOs expect global economic growth to decline over the next 12 months, while 52 percent report reducing operating costs, according to PwC, which surveyed more than 4,400 executives during October and November. Rob Holzer has started to observe this downtick in business recently at Matter Unlimited, which he founded in 2010 after working at marketing and advertising agencies. The New York-based strategic and creative consultancy works specifically with mission-driven organizations on ESG strategy and impact campaigns. Even with an enviable roster of clients like Nike and the Obama Foundation and a record year for revenue in 2022, Holzer has still felt some sting of a slowdown.

“We have seen a tremendous growth in activity over the past few years,” he says. “That’s tempered a little bit in the past six months.” To navigate the uncertain year ahead, Holzer is focused on finding ways to increase efficiency when crafting campaigns and showing tangible results for clients. “We’re not trying to go gangbusters on growth this year,” says Holzer. “We’re looking to be as efficient in the work as possible.”