“At Nike, we believe that climate change is the defining environmental issue of our generation because the reality is if there’s no plan, there’s no sport,” – Noel Kinder, Nike’s Chief Sustainability Officer.
As one of the biggest brands in the world, Nike was eager to join the sustainability conversation and emerge as an industry leader in the fight against climate change during Climate Week 2019. They needed to position their sustainability initiative, develop their voice, and begin to build credibility and momentum among thought leaders across their intersecting worlds of fashion and sport.
We helped Nike develop the core of Move to Zero, their journey toward zero carbon and zero waste to protect the future of sport. To bring this ambition to fruition, they needed to not only ensure their perspective and approach resonated with the public, but also galvanized their employees to kickstart the journey.
We started by onboarding Nike’s 70,000 employees to Move to Zero through a film at Just Do It Day. Next, we created a series of events that focused on industry accountability, circular design, and pro athlete commitment during a takeover of NYC HQ during Climate Week 2019.
Move to Zero was launched to an industry audience through creative product storytelling that leveraged climate science data and athlete voices to illustrate the link between climate change and the future of sport. The event and platform website together created an avenue for Nike to communicate its vision and progress to the world.