Every two minutes a woman dies from complications related to pregnancy and childbirth. Merck for Mothers was created as a revolutionary initiative to maternal mortality globally. When the group needed a partner to elevate and celebrate them as a leader in maternal health by illustrating the crucial role of the private sector in solving public health issues — they turned to Matter Unlimited. That was eight years ago. Today the partnership is still going strong, as we continue to deliver innovative communications ideas. From Virtual Reality to immersive digital content, explore our breakthrough and inventive storytelling platform “All For Mothers” and how it has catalyzed action and awareness in the fight to end maternal mortality globally.
Merck wanted to position itself as a leader in maternal health, via their Merck for Mothers initiative, by illustrating the crucial role of private sector support. They needed to create greater awareness for their initiative, inspiring new partners to join them in the fight — from policymakers and NGOs to consumers and the media.
Digital Content Strategy
Creative Asset Design
Matter Unlimited created a multi-year narrative platform that included a virtual reality film that premiered at the World Economic Forum in Davos event; an online film that became the most watched piece of content in Merck’s company history; and a redesigned structure of their annual report, which included a digital thought leadership series.
Through our efforts, the issue of maternal mortality has reached higher levels of public consciousness, while more than doubling the partners involved in the Merck For Mothers effort.
The traditional annual report was replaced with multiple, episodic digital reports that combined both data and storytelling into a dynamic, interactive interface. The content we create is inherently sharable and broadly relevant, inviting new and unexpected audiences and
feeding their communication ecosystem to create more consistency and relevancy throughout the year. The issue of maternal mortality has reached unprecedented levels of public consciousness, and today Merck for Mothers has over 170 partners globally.