Nike needed to position their new zero carbon and zero waste initiative, develop their voice in the climate change space, and begin to build credibility and momentum with thought leaders to protect the future of sport. Not only did they need to ensure its perspective and approach resonated with the public, but it needed to galvanize employees to kick off the new sustainability journey.
Event Design and Production
Move to Zero was launched to an industry and employee audience through creative product storytelling that leveraged climate science data and athlete voices to illustrate the link between climate change and the future of sport. The event and platform website together created an avenue for Nike to communicate its vision and progress to the world, positioning them as a leader in sustainability.