The Challenge
Kapor Capital has been a leading impact investor since 2011. Over a decade later, they reached a major inflection point in their history with a shift to new leadership and an evolving organizational vision that required a new brand identity and positioning.
What Matters
Economic Equity
Impact Storytelling
Brand Identity
Website Design
The Solution
Matter Unlimited reimagined an all-new design system that honored their forward-thinking leadership position, while retaining its legacy as part of the family brand of Kapor Organizations.
We articulated a balance of functional and emotional storytelling that satisfied the range of unique information needs across their key audiences of portfolio members, investors, press and peers. We then applied the new design expression across the website experience, re-introducing the Kapor Capital brand.
Previous Logo & Wordmark
New Logo & Wordmark
